A major attraction of the event is without doubt the extensive trade displays throughout the paddock. Rallyday provides traders linked with rallying an ideal opportunity to market directly to 10,000+ attending visitors, many of them rally fans and motorsport enthusiasts.
Trade exhibitors vary from small specialist stands to large multi-car displays with exhibition units: Car Manufacturers and Dealers, Wheel and Tyre Suppliers, Tuning Companies, Team Merchandise, Art and Literature, Posters, Rally Car Preparation, Fuel and Oil, Model Cars, Rally Car Rides, Photos, Motoring Accessories, Graphics Companies etc, are all able to reserve space in the paddock to enable them to meet existing and potential customers
With a show that is as much about action as it is about static displays, Rallyday has also been used to great effect as a backdrop for companies wishing to showcase their products or services as part of the events itinerary. This has included World Rally Car demonstrations by star drivers, and linked with autograph sessions on the Exhibitors stand to maximise exposure.
In addition, Rallyday has many alternative ways to display almost anything rally related. With extensive on-event media facilities available, Rallyday is an ideal environment for Rally Teams to use as their Press Day for a new driver, an upcoming round of the WRC, or maybe for a company wishing to launch a new rally related product in the marketplace all can be accommodated. With a show that combines on-track activities, feature rally stage, rally rides, autographs, interviews, paddock space and advertising opportunities the possibilities are endless, making Rallyday an exceptionally cost effective way for companies to communicate directly to thousands of spectators in addition to the attending media.